Enfans

The Story of Enfans

Everything at Enfans started the way many family stories do — with a mother and a sewing machine. Antonela Roccuzzo and Andrea Lo Menzo, cousins and granddaughters of a grandmother who handcrafted clothing for her family, grew up watching fabric transform into one-of-a-kind garments. Inspired by her artistry, both chose to study fashion design with the dream of one day launching their own brand.

In 2014, as new mothers themselves, Antonela and Andrea reunited in Rosario, Argentina. They quickly realized a shared frustration: the lack of children’s clothing that combined style, comfort, and premium quality. That was the moment Enfans was born — a brand committed to creating colorful, disruptive streetwear for kids, designed with both creativity and comfort in mind.

Building a Family-Driven Brand

Despite the challenge of distance, the cousins turned it into an advantage. With Antonela based in Europe, she gained firsthand access to the latest fashion trends, adapting them for children’s daily wear. Meanwhile, Andrea oversaw production and commercial development in Argentina. After a year of hard work, their first Spring-Summer collection of 40 pieces launched and was an immediate success in multi-brand stores across Argentina.

As demand grew, Enfans expanded its team. Luis Reyt, an industrial engineer with multinational management experience and a family connection, joined to strengthen operations under Familia Pulgar S.A. With his expertise, Enfans entered a new stage of strategic expansion, refreshed branding, and professionalized production.

From Local Success to Global Recognition

By 2017, Enfans began redefining its identity with bolder collections, improved online sales channels, and stronger marketing strategies. That same year, Antonela’s marriage to Lionel Messi shined a spotlight on her personal life, amplifying global interest in Enfans. The brand quickly gained visibility not only in Argentina but also internationally, attracting influencers, press coverage, and new wholesale partners.

Enfans’ Spring-Summer 2018 collection was celebrated nationwide, fueling even more momentum for the Fall-Winter 2018 season. Meanwhile, the family business continued to grow with the addition of Antonela’s sister, Paula Roccuzzo, who joined to contribute to design, marketing, and benchmarking.

Enfans Today

What began as a dream shared by two cousins has grown into a thriving kids fashion brand with:

80+ retail stores across Argentina
A well-positioned online store (www.enfans.com.ar)
A reputation for exceptional customer service and fast, effective responses
A loyal and growing customer base that values style, comfort, and quality

Today, Enfans is preparing for its next chapter: expansion into international markets, ready to bring its unique mix of bold streetwear style and child-focused comfort to families worldwide.

Stay tuned — this is just the beginning.